Watch out for Murphy’s Law when promoting a book

Lloyd Lofthouse

Murphy’s Law says, “Anything that can go wrong, will go wrong.”

True, it happened to an advertisement of “My Splendid Concubine” scheduled to run Wednesday, September 25, 2013.

I’ll explain what happened later.

In this post, I want to share some examples of what I have done to promote my work—with results. Also more examples of Murphy’s Law.

“My Splendid Concubine” came out December 2007. But I started researching the main character—Sir Robert Hart—in 1999. The research; revisions and editing continued for more than a decade. Along the way, I researched China’s history and culture and made several trips to China with my wife and daughter. It also helped that my wife was born in China and is Anchee Min, the author of “Red Azalea”, a “New York Times Notable Book of the Year” (early 1990s) that also won the “Carl Sandburg Award”. My wife would go on to write…

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5 Responses to Watch out for Murphy’s Law when promoting a book

  1. […] Watch out for Murphy’s Law when promoting a book (ilookchina.net) […]

  2. wilbur s says:

    I see your expertise in what you write. Lets hopes for more passionate writers like you who are not afraid to say what they believe.

  3. kikathree@aol.com says:

    Hey Lloyd,

    I see you’re invoking my name, Murphy’s law.

    Neil

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