As of 2014 there were more than 460 Hooters company-owned locations and franchises throughout the United States. The company has restaurants in 44 U.S. states, the US Virgin Islands, and Guam. Hooters also operates restaurants in 24 other countries, and China is one of them. In fact, the first Hooters in China opened October, 2004.
With more than 234 million middle class Chinese, 113 million more than the United States, the fact that Hooters is doing business in China shows how fast China is changing as the Middle Kingdom evolves into an Asian Super Power that is beginning to look more like the U.S. China is roaring toward capitalism with all the trappings of a consumer society.
Will the two countries become equal partners one day, because of companies like Hooters, McDonalds, KFC, Pizza Hut, Ford and GM? For instance, KFC has more than 4,500 outlets in China and Chinese buyers are obsessed with Buick. According to the New York Times, Buick is the hottest luxury brand in China. Imagine the profits that American companies would lose if China and the U.S. went to war.
I’ve never been to a Hooters in any country, but on my next trip to China, I might visit one since they are six spread out between Shanghai, Beijing, Xi’an and Chingdu. I’ve already watched the YouTube videos. See for yourself.
As fast at McDonald’s, KFC, Pizza Hut, Starbucks, GM, and Ford are all growing in China (and making money), it’s easy to imagine that Hooters may have more stores in China one day than the U.S.
Lloyd Lofthouse is the award-winning author of My Splendid Concubine [3rd edition]. When you love a Chinese woman, you marry her family and culture too. This is the unique love story Sir Robert Hart did not want the world to discover.
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