China’s IKEA Sleepover

Zach Honig, a former editor at PC Magazine, writes a Blog called Tech, Travel and Tuna.

While in Beijing, Honig remembered a piece he read in the LA Times about Beijing residents loving IKEA but not for shopping. Curious, he visited the IKEA in Beijing and saw how popular IKEA is in a snoozy sort of way.

In fact, I sympathize with the Chinese snoozers.  Have you ever slept on a “hard” Chinese bed?


Love after the first bite.

Honig also mentioned that he ran into China’s Net Nanny since he couldn’t access his WordPress Blog, Twitter or Facebook, which includes anarchists scheming to bring down orderly societies. There is some truth to that.

Meanwhile, the IKEA snoozers have not slowed expansion plans in the Middle Kingdom since IKEA plans to increase the number of stores in China to 18 by 2015. The first store opened in 1977.

The current sixteen IKEA stores in China saw 15 million visitors in fiscal 2012 (or should I saw snoozers). IKEA also owns a 49% share of Inter Ikea Centre Group that builds shopping centers and is planning to spend billions to build more malls in China.


Bargains at IKEA Shanghai store

The BBC ran a piece about IKEA in China: Store or theme park? As one Chinese customer said, “Every time I come here, I stay for the whole day and have lunch here.

And “Products have also been redesigned with Chinese customers in mind – little things, like deepening bowls so they can hold rice,” the BBC reported. “Every store in China features mock-ups of the tiny apartments common in many Chinese cities, kitted out with Ikea products.”

Another factor is the Chinese save then pay cash for most of what they buy. It is estimated that Chinese households have accumulated $16.5 trillion (valued in US dollars) in assets.

Don’t forget to drop by Zach Honig’s Blog and see his photos of snoozing IKEA fans in Beijing. The link is at the top of this post.

_______________

Lloyd Lofthouse is the award-winning author of My Splendid Concubine [3rd edition]. When you love a Chinese woman, you marry her family and culture too. This is the love story Sir Robert Hart did not want the world to discover.

His latest novel is the multiple-award winning Running with the Enemy.

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