Three decades ago, blue, black, gray and green clothing dominated Chinese streets. Today, individuality is the rule.
Since China is the hub of worldwide manufacturing, it is no surprise that fashion is alive and well there too. In fact, urban Chinese consumers are highly brand conscious. Even luxury brands like Christian Dior are in demand.
Fashion in China is more than a 40 billion (in US) dollar growing industry.
Forbes’ China Tracker, Avery Booker, writes about the fashion competition in China and points out that foreign retailers like H&M are wading into the Chinese market and doing well.
Meanwhile, Chinese retailers find innovative ways to compete with foreign companies by going into Chinese markets that foreign companies have not reached.
Attitudes to domestic brands have changed because state owned companies have been privatized and are producing better quality products.
What’s interesting are the foreign faces Chinese retailers are using to sell their fashions—like Wentworth Miller of “Prison Break” as well as actor Orlando Bloom and model Agyness Dyn.
In order to promote the development of China’s fashion industry, super-model beauty contests have also blossomed.
The world’s biggest country is going through the world’s largest sexual revolution. From the Internet to corner sex shops, China is changing. But lost in the mix, millions of single men can’t find a date much less a mate.
Changes are talking place as China goes through the West’s 60s rebellion. Mao’s Little Red Book has been replaced with a black book filled with phone numbers and date info.
Mao’s taboos against capitalism and sex are gone. With these changes comes the dark side—drugs, prostitution, HIV and STDs. Under Mao, sexuality was almost done away with. Everyone wore the same baggy colored clothes. Everyone had the same haircut. Couples that fell in love and were caught were punished. Today, cosmetics, perfume and stylish clothes have replaced Mao’s uniforms.
Millions are learning about romance and love. However, millions of others have been left with sexual, psychological problems and are very ignorant about sex. They were victims of Mao’s Cultural Revolution’s sexual repression.