Individuals in a collectivist culture tend to view themselves as members of groups (families, work units, tribes, nations), and usually considers the needs of the group to be more important than the needs of an individual.
Most Asian cultures, including China, tend to be collectivist.
Another example between individualism and collectivism is Piety (respect for elders). In the West, evidence suggests that the young are being spoiled to the point where many Western children are rude to elders expecting them to be invisible and silent, while in China that same behavior is often the reverse—at least it was before Western fast food and consumerism appeared in China.
In China, when there is a conflict of interest between individuals and the collective, individuals are expected to sacrifice their own benefits for the sake of the collective well-being.
On the other hand, an individualist culture is one in which people tend to view themselves as individuals and to emphasize the needs of the individual over the well being of the group. Source: Travel China Guide – a discussion about individualist and Collectivist Cultures
Are there exceptions? Of course, but those exceptions seldom represent the average or the majority.
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