How I sold almost 2,000 books in twenty hours

“My Splendid Concubine” takes flight and joins the top 100 Amazon best-seller list, and carries ancient China with it. On June 18, “My Splendid Concubine” went on sale for ninety-nine cents and was announced with a BookBub e-mail blast. The sale lasts until June 24.

Lloyd Lofthouse

If you are a serious author—indie or traditional—then you’re in business and should have an internet platform. The simplest platform might just be a blog, or it could be more complex with a combination of a website, blog, Facebook page, Twitter account, and an Amazon author page, etc.

Once an author has an internet platform, there’s one more step to seriously consider—to advertise. Although I have been a guest on thirty-one, traditional radio talk shows, advertised in a regional magazine, held several author events in brick and mortar bookstores, earned awards from literary contests and been on several book blog tours, the only two marketing methods that resulted in immediate, measurable sales was through blogging on iLookChina and buying e-mail blasts from BookBub and/or Ereader News Today.

So far, in one year, I’ve paid for two BookBub e-mail blasts, and three with Ereader News Today, and they have all…

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