Three decades ago, blue, black, gray and green clothing dominated Chinese streets. Today, individuality is the rule.
Since China is the hub of worldwide manufacturing, it is no surprise that fashion is alive and well there too. In fact, urban Chinese consumers are highly brand conscious. Even luxury brands like Christian Dior are in demand.
Fashion in China is more than a 40 billion (in US) dollar growing industry.
Forbes’ China Tracker, Avery Booker, writes about the fashion competition in China and points out that foreign retailers like H&M are wading into the Chinese market and doing well.
Meanwhile, Chinese retailers find innovative ways to compete with foreign companies by going into Chinese markets that foreign companies have not reached.
Attitudes to domestic brands have changed because state owned companies have been privatized and are producing better quality products.
What’s interesting are the foreign faces Chinese retailers are using to sell their fashions—like Wentworth Miller of “Prison Break” as well as actor Orlando Bloom and model Agyness Dyn.
In order to promote the development of China’s fashion industry, super-model beauty contests have also blossomed.
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Lloyd Lofthouse is the award-winning author of the concubine saga, My Splendid Concubine & Our Hart. When you love a Chinese woman, you marry her family and culture too.
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